As a celebrity, it is vitally important that you maintain a high profile in the public media; the value of the fees you can command and the number and types of opportunities available to you will inevitably decrease if you do not invest heavily in celebrity promotion.
There are various methods of celebrity promotion which are available to you:
First, you can employ the services of a PR company which has specialist experience in celebrity promotion. A good PR agency will ensure a steady stream of publicity for your brand; even when there are no stories to report, a good PR agency will think of creative ways of convincing the newspapers to write about you.
Second, you need to find yourself a good celebrity agent, to source viable commercial opportunities for the exploitation of your name and brand. While an agent will demand a commission of approximately 20% of your revenue, your revenue will increase substantially as a direct result of having a good celebrity agent. Agents are a great way of maximizing celebrity promotion; not only are they well placed to find you new opportunities for making money, but they are experienced negotiators who can use their other clients as leverage to secure for you the highest possible fees for your public appearances.